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PiggyVest’s Playbook: How a Viral Tweet Led To Over ₦2 Trillion in User Payouts
 • James Praise and Marketing In Action
MIA #04: Building a Growth Process & Growth Machine (+ Template)
 • James Praise
1
How Tosin Eniolorunda (Moniepoint) Built a Unicorn Fintech with a POS Machine
 • James Praise and Marketing In Action
How Fertitude Went From Idea to 1K Users in Just 3 Months
 • James Praise and Marketing In Action
1
How Tosin Eniolorunda (Moniepoint) Built a Unicorn Fintech with a POS Machine
Moniepoint is an all-in-one business banking platform that helps African entrepreneurs manage payments, access credit, and grow with ease.
 • 
James Praise
 and 
Marketing In Action
TextCortex for Your MarTech Stack—AI Writing Assistant
This AI assistant helps you generate great copy without stress, fluff, or wasted time.
 • 
James Praise
 and 
Marketing In Action
#17: Aderinsola Ogunbiyi—From Physiology to Marketing Lead
Aderinsola is a growth-focused marketer with a track record in fintech and insurtech, leading brand strategy and driving user growth through data-driven…
 • 
James Praise
 and 
Marketing In Action
How Fertitude Went From Idea to 1K Users in Just 3 Months
Fertitude is a 24/7 reproductive health companion that helps women monitor and manage their reproductive health on the go.
 • 
James Praise
 and 
Marketing In Action
1
TL;DV For Your MarTech Stack — AI-Powered Meeting Assistant
This AI tool helps you generate, transcribe, and summarise meeting insights valuable to you and your team.
 • 
James Praise
 and 
Marketing In Action
PiggyVest’s Playbook: How a Viral Tweet Led To Over ₦2 Trillion in User Payouts
This savings app helps you build better money habits so that you can achieve financial freedom.
 • 
James Praise
 and 
Marketing In Action
MIA #11: Homepage Messaging 101 for Software Products (+Template)
A practical framework and template for translating positioning into homepage and landing page messaging that converts.
 • 
James Praise
 and 
Marketing In Action
MIA #10: Positioning & PMF Lessons from Microsoft’s $289M Zune Failure
A practical framework and template for positioning software products (so your customers actually care).
 • 
James Praise
 and 
Marketing In Action
#16: Oladayo Adeniyi—From Geography to Growth Marketing
Oladayo Adeniyi is a UK Global Talent-endorsed strategist with a track record in SEO, paid media, and content marketing for fintech, SaaS, and insurance…
 • 
James Praise
 and 
Marketing In Action
Marketing In Action
Marketing In Action
The #1 execution-first newsletter for product and growth marketers in emerging markets. MIA is everything you need to put marketing into action—templates, frameworks, data, insights, case studies, ideas, and martech tools—all in one place.
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