Put marketing into action, not just theory.
Marketing In Action is everything you need to put marketing into action—from applied learning, to newsletters, to events, and advisory support, every layer is designed to help marketers and founders move from ideas to execution, and from execution to outcomes.
Featured Academy Programs
Structured, hands-on programs for marketers and business owners.
Product & Growth Marketing with AI Bootcamp
3-month execution-first bootcamp. Build a real portfolio, access 50+ templates, learn 40+ AI tools, and position yourself for USD-paying remote marketing roles. Live sessions, career coaching, mentorship, certification, and internship access included.
Explore the Bootcamp →Online Marketing Mentorship for Business Owners
3-month mentorship covering 5 complete marketing systems: Meta Ads, TikTok Ads, page optimization, social automation, and account recovery. Video walkthroughs, handbooks, implementation support, and WhatsApp community.
Explore the Mentorship →How to work with Marketing In Action
Marketing In Action is led by practitioners and operators focused on building, executing, and compounding real go to market work.
There are a few clear ways to engage with the ecosystem, depending on what you’re trying to achieve right now.
Learn through the MIA Academy
Structured, hands on execution. Programs focus on product marketing, growth, GTM, and AI for modern marketers.
Explore The Academy →Become an Affiliate
Earn 40% commission on every MIA Academy sale you refer. Affiliates earn up to ₦5.76M/year, or ₦480K/month.
Join The Affiliate Program →Join the Community
The community is where execution happens in public. Ask questions, share work, get feedback, and learn from peers doing the work.
Join The Community →Attend Events
Small, focused virtual and in person events designed to deepen trust and connect people doing similar work.
Attend Events →Hire or Get Hired
MIA Jobs connects companies and marketers through execution, not resumes alone. Proof of work, community participation, and modern GTM.
Explore Jobs →Work with MIA
Advisory, execution support, and fractional leadership for teams that need clarity and momentum.
Work With MIA →Partner With MIA
A small number of partners and sponsors each year across the newsletter, podcast, events, and ecosystem collaborations.
Partner With MIA →About MIA & James Praise
James Praise is the founder of Marketing In Action.
Hi, I’m James. I’m a Product and Growth Marketing consultant with over eight years of experience helping startups launch, scale, and grow with clarity and execution. I’ve worked with more than 20 companies across the US, Africa, and Europe, leading go to market strategy, customer acquisition, and demand generation for bootstrapped, seed, and Series A teams across B2B, SaaS, Fintech, EdTech, Martech, and Ecommerce.
I’ve been a founding marketer multiple times, building marketing functions, teams and systems from the ground up at Reform, FunnelEnvy, Bujeti, Distrobird, and Cecure Intelligence, while also mentoring founders through programs such as SBC Afritech and PAADC.
I’ve published more than 50 playbooks, templates, and practical breakdowns across product marketing, growth marketing, GTM engineering, AI, strategy, content, lifecycle, demand generation, and product led growth. Everything I share is rooted in real execution, not theory.
At the end of the day, my work is about one thing: turning random acts of marketing into structured growth systems, so teams can scale with confidence and context.