#02: Bunmi Balogun—From Applied Physics to Growth Marketing
Bunmi is a growth marketer on the UK Global Talent track, with years of experience driving startup growth as an operator and founder, and working with global accelerators.
This is the African Growth Marketers Spotlight series for the Marketing In Action Newsletter where we interview diverse marketing practitioners who are putting marketing into action. Share it with your network! ~James
Can you tell us a bit about your background, education, and how you got into marketing?
I am a graduate of the prestigious University of Lagos, where I earned a degree in Applied Physics. Funny, right? Lol, yeah. However, I began exploring the world of tech in my final year. My roommates were systems engineers, and they often discussed data science and analysis, which piqued my interest. I started learning from them and then enrolled in a Microsoft 6-month course, where I discovered various applications of data analysis and science in tech.
My first role was at a tech firm as a data scientist/analyst. I worked with the marketing team as an analyst, which sparked my interest in the field of marketing.
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How do you define growth marketing?
Simply an approach to drive scalability and advancement for businesses by optimizing every stage of their customer journey. It is heavily data-dependent and integrates efforts across channels.
What are your key areas of expertise within marketing?
Growth Marketing, Performance Marketing, Product Marketing, Content Marketing, Event Marketing, Lead Generation.
Which marketing channels do you prioritize, and have you found to be effective?
For me, I believe the effectiveness of marketing channels can vary based on the industry, target audience, and specific goals of a campaign. So it's never really cast in stone. Not one size fits all.
Social media marketing and its channels. (Linkedin, Instagram)
PPC - Pay per click
Webinars and events as a channel
Partnerships and collaborations
Referral programs
What roles have you held in your growth and marketing career?
Managed Growth in a few firms such as (Lendigo, WallX, Pocketfood, Zunoma, and Sidebrief) just to mention a few.
Which companies have you worked with?
Lendigo - Fintech - Business loans. ( B2B )
Sidebrief - RegTech (B2B)
Wallx - Fintech - Payement (B2B/B2C)
Pocketfood - Foodtech (B2B)
Can you share a fun or interesting fact about yourself that most people don’t know?
I watch a lot of movies. A LOT of movies! I am currently working on pushing my first movie.
What advice would you give to someone starting their career in growth marketing?
Be deeply invested in research. Sometimes, there’s no need to reinvent the wheel. Research and learn from others.
Where can we connect with you?
Give us two marketers that you would like us to interview in this newsletter.
If you have a recommendation for who we should be speaking to, or who you would like to see in this interview series, reply with their names, marketing specialty, and how we can reach them (LinkedIn, Email, Phone, Home address 🙂).
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