Clay For Your MarTech Stack—GTM Workflow Automation
This GTM platform helps you build AI-driven workflows without wasting SDR time on research.
🚨 ICYMI: We’re building the African SaaS Marketing Report to provide benchmarks on growth, pricing, team structures, and marketing effectiveness for SaaS companies across Africa. See what the report looks like here.
If you work in SaaS, we need your input (you'll be done in 10 mins). If you don't work in SaaS, share it with other SaaS folks you know!
Clay is an advanced enrichment and GTM automation platform that integrates 100+ premium data sources with AI research agents to help you automate prospecting, personalization, and outreach workflows.
Who is it for?
Clay is for growth marketers, outbound sales teams, and revenue operators who need to streamline lead sourcing, automate personalization, and improve sales conversion rates. It is especially useful for B2B companies that rely on outbound prospecting and account-based marketing.
What problem does it solve (and why it is better than the status quo and alternatives)?
Clay eliminates the inefficiencies of manual lead research, prospecting, and outreach by automating data enrichment, lead qualification, and hyper-personalized messaging at scale.
Unlike traditional GTM tools, Clay enables real-time data retrieval, AI-driven enrichment, and seamless workflow automation, ensuring higher engagement and conversion rates.
When would I use it?
Use Clay when you need to:
Automate lead research and enrichment across multiple data sources.
Personalize outreach with AI-driven insights.
Build automated workflows for lead qualification and follow-ups.
Scale outbound prospecting without increasing manual workload.
Improve sales efficiency by targeting high-intent leads with precision.
What can I do with the product?
With Clay, you can:
Pull and enrich data from 100+ sources, including LinkedIn, Apollo, and Clearbit.
Build custom workflows to automate prospecting and outreach sequences.
Use AI to generate hyper-personalized email copy at scale.
Filter and segment prospects based on real-time signals.
Sync enriched leads seamlessly into your CRM or outreach tools.
What do I benefit from using the product?
Clay helps you:
Save hours on manual lead research and data entry.
Increase response rates with AI-powered personalization.
Scale outbound campaigns without hiring additional SDRs.
Improve lead quality with real-time data enrichment.
Enhance prospecting efficiency by integrating with your existing tools.
What are the product features?
AI Research Agents: Automate lead sourcing and enrichment with AI.
100+ Data Integrations: Pull real-time data from premium sources.
Workflow Automation: Set up triggers, filters, and sequencing rules.
Personalized Outreach: Generate hyper-targeted emails and LinkedIn messages.
CRM & Outreach Tool Sync: Seamlessly push data to Salesforce, Outreach, HubSpot, and more.
Multi-Step Playbooks: Build customized outbound workflows tailored to your ICP.
How does it work?
Here’s how it works:
Sign up and log in to your Clay account.
Connect your data sources (e.g., LinkedIn, Apollo, Clearbit).
Set up automation workflows for lead sourcing and enrichment.
Use AI to personalize messaging based on enriched insights.
Sync leads to your CRM and launch outreach sequences.
Track engagement and optimize campaigns for better conversions.
We recommend Clay for your MarTech Stack if you’re looking to automate GTM workflows, enrich data at scale, and boost sales efficiency. Clay is changing how go-to-market and revenue teams operate with a GTM engineering philosophy that is the future of sales.
If you want to collaborate or feature your product in this newsletter, check out our media kit, and shoot me an email.
We’re building a village of 1,000+ marketers and founders who want to increase their odds of succeeding at marketing. Share this newsletter with them.