Interviews with Marketers — T, M & π Shaped

First-hand data, insights, and resources from interviews with diverse marketing practitioners of African descent who are putting marketing into action. T, M & π Shaped Marketers who know their stuff.

Jul 08, 2024

We are excited to introduce a new sub-publication: "Marketers — T, M & π Shaped". This new section is dedicated to spotlighting Marketing & Growth practitioners, with a special focus on those of African descent, working or residing anywhere in the world.

What to Expect

In "Marketers — T, M & π Shaped”, we will interview diverse marketing professionals to get a glimpse of their journeys and expertise.

Our goal is to create a valuable repository of knowledge, benchmarking data, and actionable insights that will benefit the entire marketing community.

Here’s what you can look forward to in each interview:

Philosophy on Growth Marketing: Gain insights into their unique approaches and beliefs about growth and marketing.
Core Specialties: Discover their key areas of expertise and how they have honed these skills over their careers.
T, M, or π Shape Marketer Diagram: Understand their skillsets through the lens of the T, M, or π shaped marketer framework.
Growth Roles Occupied: Learn about the various roles they have held in their growth and marketing careers.
Company: Get to know the companies they have contributed to and how they have driven growth within these organizations.
Channel Focus: Understand which channels they prioritize and excel in, and how they leverage these for optimal results.
Metrics Driven: Explore the key metrics they focus on to measure and drive success.
Fun Facts: We will uncover their personal sides too. It’s not that serious.

Building Benchmarks and Resources

Each interview will not only provide personal insights but also contribute to a broader goal—aggregating first-hand data to build benchmarks in major areas of marketing. This includes:

Marketing Reports: So you can benchmark your efforts against other B2B, B2C, and SaaS companies to gauge your performance.
Hiring and Execution: Obtain actionable data and strategies on how to hire the right kind of marketer to execute marketing plans that drive sustainable growth.

Marketing Resources & Templates

We will also press for every marketer to share a resource or template that has proven valuable in their work. These resources will be made available to you, our readers, ensuring that the shared knowledge is not only theoretical but also practical and implementable.

It Takes a Village

We will be interviewing a few marketers in the coming weeks. If you have a recommendation for who we should be speaking to, or who you would like to see in this interview series, reply with their names, marketing specialty, and how we can reach them (LinkedIn, Email, Phone, Home address 🙂).

We started this newsletter to share practical marketing examples, templates, and frameworks to tilt the odds better in your favor.

We’re building a village of 1,000+ marketers and founders who want to increase their odds of succeeding at marketing. You’re one of us.

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