Podcast from www.marketinginaction.xyz
Welcome to the fourth episode of the Marketing In Action podcast.
Everyone wants growth. But here’s the truth: one “growth hire” won’t magically solve your problems. Growth isn’t a title—it’s a motion.
In this episode of Marketing In Action, we break down what it really takes to build and execute a growth strategy. We’ll explore the difference between growth, marketing, growth marketing, and growth hacking, unpack how to identify the right Go-To-Market motion for your business, and look at practical team structures that actually work. Whether you’re leading a startup or scaling a company, this episode gives you the blueprint for building a team that drives sustainable growth. Now, let’s get into it.
Read the full article here: https://www.marketinginaction.xyz/p/mia-03-growth-teams-and-growth-motions
Key Takeaways
1. Growth ≠ Marketing ≠ Growth Marketing ≠ Growth Hacking – Each has its own focus, metrics, and impact. Knowing the difference saves you from wrong hires and wasted time.
2. Start with the GTM Motion – Product-Led, Sales-Led, or Hybrid. Your growth team should be built around the motion that drives your business.
3. Team Structure Matters – From centralized growth teams to embedded squads, the right setup depends on stage, resources, and company goals.
4. Growth is a Mindset – It’s not just about tactics. Continuous learning, rhythm, autonomy, and accountability are the backbone of long-term growth.
Soundbites
“A single hire won’t fix growth. You need a motion, not a messiah.”
“Product-Led growth means your product is your best salesperson.”
“Sales-Led growth thrives where relationships close the deal.”
“The best growth teams aren’t just executing tactics—they’re creating a rhythm of learning and iteration.”
“Growth is less about titles, more about mindset.”
What do you think?
📘 Marketing that drives real growth starts with the right strategy.
Learn how to drive growth using frameworks like AARRR, virality loops, and conversion levers. Grab the Growth Marketing Handbook.
20% off all MIA handbooks and templates when you use the code: MIA Community.
