#09: Olamide Adurota—How Movie Blogging Led to a Career in Growth
Olamide Adurota is a growth marketer who has used lifecycle, performance, and product marketing to drive growth at Rise, and notable SaaS and marketplace companies.
This is the African Growth Marketers Spotlight series for the Marketing In Action Newsletter where we interview diverse marketing practitioners who are putting marketing into action. Share it with your network! ~James
Can you tell us a bit about your background, education, and how you got into marketing?
I studied Economics at the University of Ibadan and while in school I was running a movie blog. I later discovered that I needed digital marketing skills for it to succeed and that was when I took my first digital marketing course. About a year later, I got drawn to Growth because of its dynamic and adventurous nature. I started learning and interacting with a friend who was already working in Growth, which helped me learn enough to land my first Growth role 6 months later. I have worked on products across verticals; SaaS, fintech, marketplace, social, etc.
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How do you define growth marketing?
I define growth as the process of improving your entire funnel to scale your product by employing efforts from marketing, product, and data.
What are your key areas of expertise within marketing?
Growth Loops - 3/5
ASO - 3/5
SEO - ⅗
PPC - 4/5
Mobile marketing - 4/5
Lifecycle marketing - 5/5
Performance marketing - 5/5
Product marketing - 5/5
Content marketing - 3/5
Which marketing channels do you prioritize, and have you found to be effective?
This depends on a couple of things like constraint, product type, or data. If there’s generally a time constraint, I would prioritize paid channels but that won’t work much if there’s a cost constraint. While product and content marketing will have a high impact on SaaS products, it may be different for fintech. Also, data can inform the channel to prioritize based on the quality of users from said channel.
What roles have you held in your growth and marketing career?
Growth Marketer, Growth Lead, Growth PM.
Which companies have you worked with?
Crevatal: A B2B agency that offers product design services to product teams building web3 products.
Whipik: A storytelling app where authors can publish chat-style stories and readers can read stories.
Web3D Media: A product company that builds web3 products catering to designers and product teams.
Softlink: A platform for digital creators to create online stores and sell digital products
Rise: A financial product that gives users access to dollar denominated investment assets.
Can you share a fun or interesting fact about yourself that most people don’t know?
I love movies so much. When I was in school, I used to review movies for a friend’s blog and write movie scripts with another friend.
What do you enjoy doing outside of work?
Outside work, I enjoy playing video games and watching movies/series (The last episode of The Boys season 4 was sick!).
Can you share a resource or template that has been particularly valuable in your work?
My Growth Process Template on Notion. It contains a growth model and an experiment catalog.
What advice would you give to someone starting their career in growth marketing?
Build yourself as a generalist by gathering basic knowledge and experience in marketing fundamentals and then refine yourself in specific channels.
Join communities. They help you grow and learn faster. Also, consume a lot of content from experts in the space like Brian Balfour, Andrew Chen, Julian Shapiro, etc. It helps you build the mindset and understand the process of growth.
Where can we connect with you?
Give us two marketers that you would like us to interview in this newsletter.
If you have a recommendation for who we should be speaking to, or who you would like to see in this interview series, reply with their names, marketing specialty, and how we can reach them (LinkedIn, Email, Phone, Home address 🙂).
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