Welcome to Marketing In Action (MIA)
Practical marketing examples, templates, and frameworks from Growth & Product Marketing leaders to tilt the odds better in your favor.
Marketing is frustrating because we're trying to influence human behavior, and there are multiple variables that are out of your control. Chances are, even if you do everything right, it simply may not work.
In the last 7+ years, I’ve been a 9x first marketing hire or a solo marketer in both bootstrapped and funded startups. Here’s what I’ve struggled with:
📊 Finding reliable data to benchmark against other companies to understand how I'm doing.
📑 Finding ready-to-go templates that were truly actionable to set up my function or execute a project.
📈 Finding reliable marketing and growth frameworks that I could leverage for short- and long-term wins.
🔍 Finding the signal in the noise of information to figure out which resources are truly valuable.
So I decided to solve the problem for myself and thousands of marketers and founders struggling in the same shoes.
Marketing In Action is the go-to source for actionable marketing templates and frameworks that you can implement right away, with Notion, Google Docs, and Google Sheets templates that I create and share in every issue.
It’s the resource I wish I had when I first started out. And now you can have it too.
Join 1,000+ marketers and founders receiving the best marketing templates every week. 5-minute read and 100% free.
Who writes MIA?
There’s me—James Praise. I have been building and scaling B2B and SaaS startup marketing and revenue operations in the US, and EMEA in the last 6 years-ish. I know how B2B and SaaS startups can create, capture, convert, and sustain demand.
What Marketing In Action is about:
Our learnings and insights from doing B2B and B2C startup marketing.
We create marketing frameworks and templates that you can steal for free.
We provide consulting and advisory to founders and marketing execs.
A community where marketers and startup founders can connect, hire, and learn from each other.
It takes a village.
We’re building a village of 1,000+ marketers and founders who want to increase their odds of succeeding at marketing. You’re one of us.
If you want to collaborate or feature your product in this newsletter, check out our media kit, and shoot me an email.
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