Marketing In Action (MIA)
Marketing is frustrating because we're trying to influence human behavior, and there are multiple variables that are out of your control. Chances are, even if you do everything right, it simply may not work.
In the last 7+ years, I’ve been a 9x first marketing hire or a solo marketer in both bootstrapped and funded startups. Here’s what I’ve struggled with:
📊 Finding reliable data to benchmark against other companies to understand how I'm doing.
📑 Ready-to-go templates that were truly actionable to set up my function or execute a project.
📈 Marketing and growth frameworks that I could leverage for short- and long-term wins.
🔍 Cutting through the noise of information to figure out which resources are truly valuable.
So I decided to solve the problem for myself and thousands of marketers and founders struggling in the same shoes by creating the #1 execution-first newsletter for product and growth marketers in emerging markets.
Marketing In Action is everything you need to put marketing into action—templates, frameworks, data, insights, case studies, ideas, and martech tools—all in one place.
It’s the resource I wish I had when I first started out. And now you can have it too.
Word on the street is that you will love it.
Who writes MIA?
There’s me—James Praise. I have been building and scaling B2B & SaaS Startup marketing and revenue operations in the US, and EMEA in the last 6 years-ish. I encourage founders to invest in sustainable and scalable long-term growth, not short-term hacks.
Oluwakayode Akinbode has led large-scale B2C acquisition marketing and viral media campaigns in the US, UK, and EMEA in a similar timeline. He knows how startups can get the first 100, 1,000, and 10,000+ users.
Together, we also run Titaja—an on-demand subscription-based product marketing service (PMaaS) helping product-led, SaaS, and B2B companies unlock growth at every stage of the customer lifecycle, with GTM strategy, positioning, messaging, and demand generation.
What you’ll find in MIA newsletters:
How to execute Product-Led and Marketing-Led Growth initiatives.
How to build full-funnel growth strategies (Demand Gen, Lead Gen, ABM, Lifecycle, Retention).
MarTech tools that integrate with, and improve your GTM workflows.
Marketing reports and case studies to benchmark your marketing performance.
How to develop a T, M or π-shaped skill set in product, content, lifecycle, and growth marketing.
A community where marketers and startup founders can connect, hire, and learn from each other.
Startup consulting and agency solutions to execute your product and growth marketing projects.
Marketing frameworks and templates that you can steal for free.
It takes a village.
We’re building a village of marketers and founders who want to increase their odds of succeeding at marketing. You’re one of us.
MIA is trusted by 2,000+ marketers across Africa, the US, and Europe, helping you put marketing in action better, faster, and with context.
If you want to collaborate or feature your product in this newsletter, check out our media kit, and shoot me an email.
