Marketing In Action (MIA)
Marketing is frustrating because we're trying to influence human behavior, and there are multiple variables that are out of your control. Chances are, even if you do everything right, it simply may not work.
In the last 6+ years, I’ve been a 9x first marketing hire or a solo marketer in both bootstrapped and funded startups. Here’s what I’ve struggled with:
📊 Finding reliable data to benchmark against other companies to understand how I'm doing.
📑 Ready-to-go templates that were truly actionable to set up my function or execute a project.
📈 Marketing and growth frameworks that I could leverage for short- and long-term wins.
🔍 Cutting through the noise of information to figure out which resources are truly valuable.
So I decided to solve the problem for myself and thousands of marketers and founders struggling in the same shoes.
Marketing In Action is the go-to source for actionable marketing templates and frameworks that you can implement right away, with first-hand data from interviews with marketers and founders putting marketing into action every week. I also create and share Notion, Google Docs, and Google Sheets templates in every issue.
It’s the resource I wish I had when I first started out. And now you can have it too.
Word on the street is that you will love it.
Who writes MIA?
There’s me—James Praise. I have been building and scaling B2B & SaaS Startup marketing and revenue operations in the US, and EMEA in the last 6 years-ish. I encourage founders to invest in sustainable and scalable long-term growth, not short-term hacks.
Oluwakayode Akinbode has led large-scale B2C acquisition marketing and viral media campaigns in the US, UK, and EMEA in a similar timeline. He knows how startups can get the first 100, 1,000, and 10,000+ users.
What Marketing In Action is about:
Our learnings and insights from doing B2B and B2C startup marketing.
We create marketing frameworks and templates that you can steal for free.
We provide consulting and advisory to founders and marketing execs.
A community where marketers and startup founders can connect, hire, and learn from each other.
It takes a village.
We’re building a village of 1,000+ marketers and founders who want to increase their odds of succeeding at marketing. You’re one of us.
And if you like merch, we got you—see the designs here. You can print them yourself, or if you need help shipping them to your location, send me an email.
