Product Marketing

MIA #13: How to Plan Smarter Product Launches That Win (+ Template)

Not every product update is a launch. Here’s the framework + template to plan what matters.

Oct 27 •

James Praise

and

Marketing In Action

MIA #11: Homepage Messaging 101 for Software Products (+Template)

A practical framework and template for translating positioning into homepage and landing page messaging that converts.

Apr 28 •

James Praise

and

Marketing In Action

MIA #10: Positioning & PMF Lessons from Microsoft’s $289M Zune Failure

A practical framework and template for positioning software products (so your customers actually care).

Apr 21 •

James Praise

and

Marketing In Action

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