Archive - Marketing In Action

How uLesson Grew to 2M Users and Became Africa’s Top Edtech App

This edtech app helps students access quality learning at an affordable price, without barriers.

Aug 25 •

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Marketing In Action

AISEO for Your MarTech Stack—SEO Writing Assistant

This content tool helps you write faster without switching tools or losing search rankings.

Aug 18 •

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Marketing In Action

#20: Oluwasemiloore Akoni—From Law to Growth Marketing

Oluwasemiloore Akoni is a product-led growth marketer with a track record in content, retention, influencer marketing, and product strategy for tech and…

Aug 11 •

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Marketing In Action

MIA Podcast #03: How to Find & Hire a Growth Marketer

A practical guide to finding and hiring growth generalists, channel specialists, and ensuring acquisition channels are delivering performance.

Aug 4 •

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Marketing In Action

13:17

July 2025

From Failed Job Board to Payroll Giant: The SeamlessHR Story

SeamlessHR helps African companies manage people, payroll, and performance—from onboarding to exit.

Jul 28 •

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Marketing In Action

#19: Favour Aroghene Ndulu—How a Pharmacologist Pivoted to a Career in Marketing

Favour is a product, marketing, and growth leader with nearly 10+ years of experience driving innovation across Africa’s fintech, payments, retail, …

Jul 21 •

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Marketing In Action

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Forage Mail For Your MarTech Stack—AI Email Assistant

This AI email assistant manages your Gmail inbox so you don’t drown in thousands of emails.

Jul 14 •

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Marketing In Action

Chowdeck: How This Food Delivery Startup Hit ₦30 Billion in Sales

This food delivery app lets you order from top restaurants without long wait times.

Jul 7 •

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Marketing In Action

MIA Podcast #02: A Positioning Case Study With MIA

How to define and communicate the unique value and benefits of your offering in a way that resonates with your target audience.

Jul 1 •

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Marketing In Action

7:15

June 2025

#18: Ibrahim Owodina—From Mass Communication to Senior Content Manager

Ibrahim is a senior content strategist known for developing cross-functional content systems and shaping messaging that connects brands with the right…

Jun 23 •

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Marketing In Action

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Oladele Owodina

How Tosin Eniolorunda (Moniepoint) Built a Unicorn Fintech with a POS Machine

Moniepoint is an all-in-one business banking platform that helps African entrepreneurs manage payments, access credit, and grow with ease.

Jun 16 •

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Marketing In Action

TextCortex for Your MarTech Stack—AI Writing Assistant

This AI assistant helps you generate great copy without stress, fluff, or wasted time.

Jun 10 •

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Marketing In Action

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