Archive - Marketing In Action

April 2025

MIA #11: Homepage Messaging 101 for Software Products (+Template)

A practical framework and template for translating positioning into homepage and landing page messaging that converts.

Apr 28 •

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Marketing In Action

MIA #10: Positioning & PMF Lessons from Microsoft’s $289M Zune Failure

A practical framework and template for positioning software products (so your customers actually care).

Apr 21 •

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Marketing In Action

#16: Oladayo Adeniyi—From Geography to Growth Marketing

Oladayo Adeniyi is a UK Global Talent-endorsed strategist with a track record in SEO, paid media, and content marketing for fintech, SaaS, and insurance…

Apr 14 •

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Marketing In Action

Testimonial For Your MarTech Stack — Customer Feedback Software

This platform makes it easy to collect text and video testimonials from your customers in minutes, with no need for a developer or website hosting.

Apr 7 •

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Marketing In Action

March 2025

#15: Olabinjo Adeniran—From Curiosity About Blogs to Tech Marketing

Olabinjo Adeniran is a global tech leader with 10+ years in growth & product marketing, co-founding Future Africa and its $6million investments in 60…

Mar 31 •

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Marketing In Action

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Olabinjo Adeniran

Riverside For Your MarTech Stack—HD Podcast & Video Recording Software

This tool lets you record HD podcasts & videos without expensive setup.

Mar 24 •

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Marketing In Action

#14: Tobi Banjoko—From Graphic Design to Growth Marketing

Tobi Banjoko is a growth marketing leader with 10+ years of experience driving digital innovation and revenue growth in SaaS, EdTech, FinTech, and…

Mar 17 •

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Marketing In Action

Clay For Your MarTech Stack—GTM Workflow Automation

This GTM platform helps you build AI-driven workflows without wasting SDR time on research.

Mar 10 •

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Marketing In Action

#13: Peace Attah—From Customer Service to Product Marketing Leader

Peace Attah is a leading product marketer using market research, storytelling, and product positioning to drive growth in fintech and B2B SaaS…

Mar 6 •

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Marketing In Action

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February 2025

Reform For Your MarTech Stack—Lead Conversion Form Builder

This form builder helps you capture high-quality leads without spam or complexity.

Feb 6 •

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Marketing In Action

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