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MIA #12: How to Prioritize and Run Growth Experiments That Work (+Template)
Growth isn’t hacks. It’s experiments. Use this 8-step framework + ICEEE scoring to stop guessing, learn faster, and build a growth machine.
18 hrs ago
•
James Praise
and
Marketing In Action
4
Jiji’s Playbook: How This Marketplace Hit 12M Users in 10 years
This online marketplace helps you buy and sell goods easily without middleman hassles.
Oct 6
•
James Praise
,
Marketing In Action
, and
Braungirlie
4
September 2025
#21: Stephen Akadiri—From Biological Sciences to Growth Marketing
Stephen Akadiri is a growth marketer skilled in SEO, content strategy, product growth, and retention, working with tech startups and SaaS brands.
Sep 29
•
James Praise
,
Marketing In Action
, and
Stephen Akadiri
8
MIA Podcast #04: Building a Growth Team & Executing a Growth Motion (+ Template)
A practical guide to structuring your growth team and executing Product Led, Sales Led or Hybrid GTM motions.
Sep 15
•
James Praise
and
Marketing In Action
13:30
Vban For Remote Workers—Multi-currency Wallets & Virtual Banking
This virtual banking platform helps you get paid in USD, GBP, or EUR without bank delays or hidden fees.
Sep 9
•
James Praise
and
Marketing In Action
5
Synthesia for Your MarTech Stack—AI Video Generator
This AI video tool helps you produce content without filming or editing.
Sep 1
•
James Praise
and
Marketing In Action
3
1
August 2025
How uLesson Grew to 2M Users and Became Africa’s Top Edtech App
This edtech app helps students access quality learning at an affordable price, without barriers.
Aug 25
•
James Praise
and
Marketing In Action
8
AISEO for Your MarTech Stack—SEO Writing Assistant
This content tool helps you write faster without switching tools or losing search rankings.
Aug 18
•
James Praise
and
Marketing In Action
3
1
#20: Oluwasemiloore Akoni—From Law to Growth Marketing
Oluwasemiloore Akoni is a product-led growth marketer with a track record in content, retention, influencer marketing, and product strategy for tech and…
Aug 11
•
James Praise
and
Marketing In Action
2
MIA Podcast #03: How to Find & Hire a Growth Marketer
A practical guide to finding and hiring growth generalists, channel specialists, and ensuring acquisition channels are delivering performance.
Aug 4
•
James Praise
and
Marketing In Action
4
13:17
July 2025
From Failed Job Board to Payroll Giant: The SeamlessHR Story
SeamlessHR helps African companies manage people, payroll, and performance—from onboarding to exit.
Jul 28
•
James Praise
and
Marketing In Action
5
#19: Favour Aroghene Ndulu—How a Pharmacologist Pivoted to a Career in Marketing
Favour is a product, marketing, and growth leader with nearly 10+ years of experience driving innovation across Africa’s fintech, payments, retail, …
Jul 21
•
James Praise
,
Marketing In Action
, and
Aroghene
7
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