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#18: Ibrahim Owodina—From Mass Communication to Senior Content Manager
Ibrahim is a senior content strategist known for developing cross-functional content systems and shaping messaging that connects brands with the right…
 • 
James Praise
, 
Marketing In Action
, and 
Oladele Owodina
How Tosin Eniolorunda (Moniepoint) Built a Unicorn Fintech with a POS Machine
Moniepoint is an all-in-one business banking platform that helps African entrepreneurs manage payments, access credit, and grow with ease.
 • 
James Praise
 and 
Marketing In Action
TextCortex for Your MarTech Stack—AI Writing Assistant
This AI assistant helps you generate great copy without stress, fluff, or wasted time.
 • 
James Praise
 and 
Marketing In Action
#17: Aderinsola Ogunbiyi—From Physiology to Marketing Lead
Aderinsola is a growth-focused marketer with a track record in fintech and insurtech, leading brand strategy and driving user growth through data-driven…
 • 
James Praise
 and 
Marketing In Action

May 2025

How Fertitude Went From Idea to 1K Users in Just 3 Months
Fertitude is a 24/7 reproductive health companion that helps women monitor and manage their reproductive health on the go.
 • 
James Praise
 and 
Marketing In Action
1
TL;DV For Your MarTech Stack — AI-Powered Meeting Assistant
This AI tool helps you generate, transcribe, and summarise meeting insights valuable to you and your team.
 • 
James Praise
 and 
Marketing In Action
PiggyVest’s Playbook: How a Viral Tweet Led To Over ₦2 Trillion in User Payouts
This savings app helps you build better money habits so that you can achieve financial freedom.
 • 
James Praise
 and 
Marketing In Action

April 2025

MIA #11: Homepage Messaging 101 for Software Products (+Template)
A practical framework and template for translating positioning into homepage and landing page messaging that converts.
 • 
James Praise
 and 
Marketing In Action
MIA #10: Positioning & PMF Lessons from Microsoft’s $289M Zune Failure
A practical framework and template for positioning software products (so your customers actually care).
 • 
James Praise
 and 
Marketing In Action
#16: Oladayo Adeniyi—From Geography to Growth Marketing
Oladayo Adeniyi is a UK Global Talent-endorsed strategist with a track record in SEO, paid media, and content marketing for fintech, SaaS, and insurance…
 • 
James Praise
 and 
Marketing In Action
Testimonial For Your MarTech Stack — Customer Feedback Software
This platform makes it easy to collect text and video testimonials from your customers in minutes, with no need for a developer or website hosting.
 • 
James Praise
 and 
Marketing In Action

March 2025

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