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Reform For Your MarTech Stack—Lead Conversion Form Builder
This form builder helps you capture high-quality leads without spam or complexity.
Feb 6
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James Praise
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Marketing In Action
Reform For Your MarTech Stack—Lead Conversion Form Builder
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#12: Hauwa Yakubu—How Social Media Passion Shaped a Global Marketer
Hauwa Yakubu is an award-winning marketer driving global impact with expertise in media innovation and product growth across industries.
Feb 3
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James Praise
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#12: Hauwa Yakubu—How Social Media Passion Shaped a Global Marketer
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January 2025
How Reform Achieved #1 on Product Hunt and 500 Sign-Ups in a Day
This form builder helps you create beautiful, high-converting forms without complexity or code.
Jan 27
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James Praise
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How Reform Achieved #1 on Product Hunt and 500 Sign-Ups in a Day
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Marketing-Led Growth
Founders' insights on the marketing strategies behind their product, market, GTM success, and business growth—because every GTM motion needs marketing.
Jan 20
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James Praise
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Marketing In Action
Marketing-Led Growth
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#11: Susan Ikegwu—From Curiosity About Cookies to Growth Marketing
Susan Ikegwu’s 6-year marketing career includes roles at Google, Opera, and QuickCheck, driving growth through data, experimentation & multi-channel…
Jan 13
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James Praise
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Susan Ikegwu
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#11: Susan Ikegwu—From Curiosity About Cookies to Growth Marketing
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MIA 2024 Roundup—Baby Steps
Here’s a review of everything that happened in 2024 at Marketing In Action: milestones, growth, and our journey forward.
Jan 2
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James Praise
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Marketing In Action
MIA 2024 Roundup—Baby Steps
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December 2024
The African SaaS Marketing Report
This report aggregates data from SaaS companies across Africa to provide critical benchmarks for marketers, founders and investors to make better…
Dec 18, 2024
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James Praise
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Marketing In Action
The African SaaS Marketing Report
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MIA Marketing Reports
Every year we publish three MIA Marketing Reports, where we analyze the trends, tools, and talents shaping the future of marketing in Africa and beyond.
Dec 18, 2024
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James Praise
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Marketing In Action
MIA Marketing Reports
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#10: Kieva Chris-Amusan—How a Doctor Became a Marketing Leader and Founder
Dr. Kieva Chris-Amusan is a health-tech innovator and CEO of Fertitude, using her medical background and marketing skills to transform women’s health…
Dec 16, 2024
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James Praise
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Kieva Chris-Amusan
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Marketing In Action
#10: Kieva Chris-Amusan—How a Doctor Became a Marketing Leader and Founder
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November 2024
#09: Olamide Adurota—How Movie Blogging Led to a Career in Growth
Olamide Adurota is a growth marketer who has used lifecycle, performance, and product marketing to drive growth at Rise, and notable SaaS and…
Nov 4, 2024
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James Praise
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Olamide Adurota
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#09: Olamide Adurota—How Movie Blogging Led to a Career in Growth
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October 2024
MIA Podcast #01: I Launched a Podcast with AI Hosts
Two AI hosts from Google’s NotebookLM banter about the Marketing In Action newsletter. It saved me podcast setup time and audio equipment.
Oct 28, 2024
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James Praise
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17:18
MIA #09: How to Build an Audience Beyond Social Media Algorithms
Cut out the middleman. Meta, X, LinkedIn, TikTok, & YouTube algorithms constantly change, and you can't control platforms you don't own. Build an…
Oct 26, 2024
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James Praise
4
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Marketing In Action
MIA #09: How to Build an Audience Beyond Social Media Algorithms
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