MIA 2025 Roundup—Building Momentum
Here’s a review of everything that happened in 2025 at Marketing In Action: milestones, growth, and our journey forward.
Before we look at this year’s wins, let’s go over a bit of the backstory.
I launched MIA as a newsletter in May 2024, and it was born out of my own frustrations. In the last 7+ years, I’ve been the first marketing hire (or solo marketer) at nine different startups. When you’re in this position, the responsibility falls entirely on you to build everything from scratch:
Setting up the marketing function and strategy
Defining OKRs and success metrics
Establishing budgets for campaigns
Outlining team roles and hiring needs
Creating execution playbooks for marketing projects and tasks e.g. landing pages, paid ads, events (physical and virtual), co-marketing, SEO, content, lifecycle marketing, etc.
The way I navigated this was by leaning heavily on documentation and research. I studied how senior marketers before me had solved similar challenges, and I built on their systems and models. Early in my career, I relied a lot on templates from HubSpot, and as I grew in marketing, I began learning from advanced frameworks shared by leaders like Brian Balfour, Emily Kramer, and Julian Shapiro.
Over time, I combined these influences into my own custom playbooks and resources, which eventually led to launching the Marketing In Action (MIA) Newsletter. Today, MIA is everything you need to put marketing into action—templates, frameworks, community, data, insights, case studies, ideas, martech and GTM tools, with the MIA Academy to build real product, growth, and go-to-market skills through hands-on execution.
The lesson here is that documentation is leverage. When you take the time to capture what you’re learning—whether through notes, templates, or frameworks—you’re not just solving problems for yourself, you’re creating resources you (and others) can reuse and improve over time.
Sharing that documentation is equally powerful. It turns individual lessons into collective knowledge, builds trust within communities, and often opens doors you didn’t even know existed. That’s why I started Marketing In Action—to move from just “figuring things out” to building a community of knowledge that others can learn from too.
What went well this year?
We’ve seen a lot of growth.
Here are some of the wins we recorded in 2025:
1,000+ active subscribers and 37.6k views.
To picture this visually, this is what 1,000 people look like. A packed theater, with no empty seats.
We have readership across 86 countries, primarily Nigeria (46%), United States (32%), United Kingdom (5%), India, Canada, Ireland, Germany, and other global markets (22%).
Our audience is spread across 7 regions; Africa, North America, Europe, Asia, South America, Oceania, Caribbean & Central America.
200 engaged community members on WhatsApp
After much deliberation considering options like LinkedIn Groups, Slack, and Telegram, we launched a WhatsApp Community. It’s where we share, learn, network and gossip.
Published 41 newsletter issues.
Specifically, we published 12 interviews with marketers, 5 marketing playbooks, 8 marketing case studies, 10 product showcases, and 4 podcasts.
These were some of the best reads:
It turns out that you really love our growth case studies.
2.9 average search position, 10 domain rating, 124 backlinks, 39 referring domains.
Our work earned us referrals, recommendations, backlinks, a few collaborations, and press mentions, all of which helped boost our search rankings and backlink profile.
We’ve launched the MIA Academy.
MIA Academy is where modern marketers build real product, growth, and go-to-market skills through hands-on execution. What we’re trying to accomplish with the academy is simple: Reduce the gap between learning marketing and doing marketing.
If you’re ready for this kind of intense, execution-focused experience—or know someone who is—please share this with them. There’s a short quiz to take right now for a chance to get a full scholarship to the MIA Academy program!
The first cohort starts on February 2, 2026.
We hosted our first event.
I delivered a virtual workshop on building prompt systems, human-sounding AI writing, and real GTM use cases for marketers and founders. You can read and watch the replay here.
Collaborated with 2 brand sponsors.
A few brands reached out to feature on our Product Showcase series, as they were looking for high-quality, long-form product reviews with an engaged audience. They left us with glowing reviews.
If you want to collaborate or feature your product in this newsletter and within our community channels, check out our media kit, and shoot me an email.
What didn’t go so well this year?
I don’t think we did half bad. The only thing we didn’t do this year was launch on Product Hunt, but that’s okay.
What next for MIA in 2026?
We’ll build on the existing momentum, and that also means:
Hosting MIA’s first Physical Event.
Marketing & Chill is going to be MIA’s signature community hangout where Africa’s most curious marketers, founders, and creators come together to connect, learn, and vibe in real life. The goal is to have the meetup in March. Register in advance. You will love it.
Publishing the State of Marketing in African Tech Report.
Marketers across Africa often struggle to find reliable data to benchmark their performance. We’re fixing that with a new multi-industry project—the State of Marketing in African Tech.
It will cover SaaS, FinTech, Web3, Healthtech, Edtech, HRtech, Agritech, Ecommerce, Energytech, Marketplaces, Entertainment Tech, Creators, and Agencies.
If you work in any African tech industry, take the 5-minute survey here.
Launching more tools, templates and resources.
We’ll be launching a number of resources, including: AI Tools, Marketing Products, and Notion Templates. You’ll find all launches here.
As a valued member of the MIA community, you get 20% off all MIA handbooks and templates when you use the code: MIA Community.
Here are some of the products we’ve launched from the MIA Academy:
🧩 Product & Growth Marketing Templates & Resources
Get access to 50+ Product & Growth Marketing templates, frameworks, and resources to execute marketing with clarity. Get access here.
🤖 AI Prompt Frameworks & Templates for Marketers
Get the frameworks and templates that 200+ marketers and founders use to produce consistent, high-quality outputs from AI. Prompting engineering techniques for every AI tool and platform.
📘 Growth Marketing Handbook for Growth Marketers
Master Growth Marketing across AARRR metrics, ads, onboarding, content, and more with the Complete Growth Marketing Handbook.
Thank you for being part of this journey—reading, sharing, and supporting Marketing In Action.
Wishing you a Happy New Year!